The Importance of Passion and Experience in a Business

Mia, what would you say to our listeners that are out there maybe considering ETA? You found a business here that really lies at the intersection of what you're passionate about and what your professional and educational experiences would support. How important is that for our listeners to try to find a similar intersection of those two things? So if you can, amazing. I do think initially starting with geo, having that kind of be primary or at least part of your initial process could be really helpful.