As you advertise locally, advertise your localness! Then, what's a small firm to do in the sea of reviews? And, we really hate Google’s Performance Max nonsense.

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Lots to cover today, folks! Being connected to your community matters, and consumers respond with notable positivity to ads that emphasize all the local feels. Gyi and Conrad have plenty of insights on making the most of where you’re planted.

Next, fake reviews keep pouring in, and you need a clear strategy to rise above the flood. The guys share tactical tips for directing your resources to become a strong competitor in your marketplace.

And, lastly, Google’s PMax campaigns are a mighty unfunny joke. Ugh. The data is in, and—surprise, surprise—Google might not have your best interest at heart. Gyi and Conrad pick apart the latest data to help you understand what these campaigns are (not) doing for your law firm.

The News:

OpenAI put this out there: Our approach to advertising and expanding access to ChatGPT. And, just to remind you all, at one point they told us ads were definitely not in the game plan. But… qué será, será, eh?
Near Media’s “Near Memo” podcast welcomed our very own Gyi for a chat you should definitely go listen to: AI Is Breaking Local Search—But Google Still Decides Who Gets Chosen

Mentioned:

Al Ludwig's LinkedIn post

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Conrad’s Crystal Ball V: Lawyer Marketing Predictions for 2026

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