Measuring AI ROI and Anticipating Challenges

Join our hosts, Mike Kaput and Paul Roetzer, for a special year-end episode of The Artificial Intelligence Show! In this audience-focused finale, they address your most pressing questions about AI, tackling the top 25 questions submitted directly from our audience. We're grateful for your thoughtful questions and continued support in 2025.

Access the show notes and show links here

This episode is brought to you by our AI Mastery Membership, this 12-month membership gives you access to all the education, insights, and answers you need to master AI for your company and career. To learn more about the membership, go to www.smarterx.ai/ai-mastery. 

As a special thank you to our podcast audience, you can use the code POD150 to save $150 on a membership. 

Timestamps:

00:07:01 — Question 1: In many places, AI skills aren't taught in schools, leaving parents searching for ways to help their kids build a strong career future. What are some tips to guide them?

00:10:08 — Question 2: What should universities be doing in 2025 to better prepare college students for AI? 

00:11:34 — Question 3: What has AI not changed? Or what will AI not change? 

00:14:49 — Question 4: Is the race to be first to market setting a dangerous precedent?

00:17:41 — Question 5: What are the most valuable education tools to help further a career in AI?

00:19:49 — Question 6: How can we gather ROI of the AI tech stack next year?

00:21:14 — Question 7: What unintended consequences of widespread AI adoption should we be watching for?

00:23:42 — Question 8: What is the most impactful piece of advice and/or literature you came across regarding AI in 2024?

00:25:34 — Question 9: Which uniquely human traits are most critical for marketers to ALSO upskill and focus on alongside building their AI skills and capabilities?

00:29:11 — Question 10: How can a company embrace AI tools in a way that fosters innovation while minimizing wasted time? 

00:34:03 — Question 11: What is your advice for AI enthusiasts who work in industries that are slower to adopt new technology?

00:36:52 — Question 12: What is your favorite AI tool for work and why?

00:38:33 — Question 13: Can you share an automation or workflow that has been the most effective?

00:39:49 — Question 14: What would you consider to be the most impactful or beneficial AI use case that you've seen or heard of?

00:41:15 — Question 15: With the rise of AI agents that can autonomously execute complex tasks and strategies, how do you see the role of marketers evolving in the next few years? 

00:44:24 — Question 16: HOW do you build agents? 

00:45:43 — Question 17: How should agencies reinvest time saved with AI to drive greater value for clients?

00:46:56 — Question 18: Any specific recommendations for language that agencies can use in their client contracts? 

00:48:08 — Question 19: In an AI-driven world, where will firms find future Partners?

00:51:10 — Question 20: Do you think AI will change the typical agency pricing model, particularly in areas like project-based work or retainers?

00:52:30 — Question 21: What opportunity and challenges excite you the most, or fills you with dread, and why?

00:54:08 — Question 22: How do you stay optimistic about the future of humanity?

00:55:18 — Question 23: What's an industry where you think AI is currently underutilized?

00:56:36 — Question 24: If you could have one wish granted for the future of AI in 2025, what would it be, and why?

00:59:08 — Question 25: What is the one, most urgent piece of AI advice you’d give to any business professional as they enter the new year?

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