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Navigating Profitability Challenges in the Streaming Industry
The chapter explores the struggles faced by niche streamers like Peacock and Paramount in sustaining their expansive content libraries, contrasts their approaches with Netflix's success in blending original and licensed shows, and examines the evolving strategies of platforms like HBO Max. It also delves into the shift towards niche content offerings by major companies like Paramount and NBC Universal in response to changing media consumption patterns, discussing the monetization challenges and drawing parallels with the cable TV era.