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Episode 5: Accelerating Growth with Enablement & Storytelling (Seismic & Gong)
The Marchitect
Is Product Marketing Content vs Enablement?
Product marketing and enablement teams need to work together, says Erena. "Weae the voice that brings in the voice of the audience," she adds. How do you ensure an able man team is also clear on its responsibilities? And what's the blackend way and gray area for this kind of collaboration?
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