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Rory Sutherland: Human Behavior, Innovation, and Alchemy (EP.16)

Infinite Loops

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The Media Bias in the United States

It is into that gaping hole that we have been able to build a very nice company and a very good living, because human nature doesn't change. Most of it isn't the opinion that the medeor expresses. It's the relative prominence it gives to different stories. The vokswagon story made it into the car press years before no one picked up ois significance. There was an american case where there was exactly the same tampering with large trucks,. then after they've been on the free way for a while, their behaviour completely changed. Again, big truck stories aren't big new stories, so everybody ignored it. And then suddenly someone decides that this is a front page,

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