8: Follies of 1938, Part 1: Hollywood’s Greatest Year
You Must Remember This
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The Motion Pictures Greatest Year Campaign
The Motion Pictures Greatest Year campaign was designed to up theater attendance by selling a slogan. The theaters were tasked with distributing booklets containing multiple choice quiz questions regarding each of the 94 films released between September and December. Moviegoing thus became branded as both something you really should do as an upstanding citizen, and also a break away from all your other responsibilities.
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