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Money 2.0: Let's Go Shopping!

Hidden Brain

00:00

Why Do People Spend So Much Money on Diamonds?

Nero is a marketing professor at georgetown university. He studied economics as an undergraduate, and one thing they tell you as an economics major is that people are rational. As far as nero could tell, there was nothing particularly rational about buying a diamond. This idea made him think about the other ways we use money to express our values.

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