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Ep. 11 | HECM: The Mortgage that will CHANGE your Life with Trevor Carlson

The 360 Experience

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Navigating Advertising Costs and Client Relationships

This chapter explores the financial implications of direct mail and television advertising campaigns targeted at specific demographics, emphasizing cost per lead and the effectiveness of traditional versus digital media. It highlights the importance of maintaining client relationships in the mortgage industry through personalized communication and trust-building strategies. Additionally, the chapter discusses the challenges posed by political advertising and the significance of tailored marketing approaches for older demographics.

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