How I Built This with Guy Raz cover image

Advice Line with Tom Rinks of Sun Bum

How I Built This with Guy Raz

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The Power of Branding in Product Marketing

This chapter explores the critical role of branding and packaging in attracting consumers, especially in the competitive snack food market. It also includes a teaser for a caller's journey from reality TV producer to trucker hat entrepreneur, alongside insights into useful tools for startups.

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