Make It Happen Mondays - B2B Sales Talk with John Barrows cover image

Karen Kelly: Hypothesis Selling and Creating Safe Spaces for Buyers

Make It Happen Mondays - B2B Sales Talk with John Barrows

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Navigating Sales Coaching Challenges

This chapter discusses the difficulties of engaging executives during sales calls and the importance of thorough preparation. It also explores the need for effective coaching in sales, advocating for a blend of AI tools and human insights to enhance team performance and support personalized training.

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