The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving cover image

556: Award-Winning Strategist Hernan Tagliani on What Brands Get Wrong About Multicultural Marketing

The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving

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Engaging Multicultural Consumers

This chapter emphasizes the importance of understanding diverse consumer demographics beyond Hispanic audiences, advocating for tailored marketing strategies to resonate with younger generations like Gen Z and millennials. It discusses the common pitfalls brands face, stressing the need for authenticity and cultural relevance in their messaging, especially in the context of Hispanic consumer behavior. Additionally, the chapter explores the implications of AI and digital engagement in marketing while reflecting on personal growth and the significance of aligning goals with client relationships.

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