
Are the Golden Globes Unkillable?
The Town with Matthew Belloni
00:00
CBS's Alignment with the Golden Globes and the Uncertain Future of Award Shows
This chapter explores CBS's decision to align with the Golden Globes, focusing on their strategy to promote their winter schedule and the importance of revitalizing the award show. It also discusses the challenges faced by streaming platforms in garnering viewership for their award shows.
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