Analyzing Archetypal Voter Figures in Elections

Understand the UK Election is a simple 10-part guide to everything that is going on in the election, hosted by Adam Fleming.

In this episode, Adam looks at why people vote the way they do. What can we tell about how someone will vote from their age, gender, ethnicity and education? And what do labels like Mondeo Man, Worcester Woman and Pebbledash People really mean?

This episode was hosted by Adam Fleming, from Newscast and Anti-Social, with Professor Jane Green, Director of the Nuffield Politics Research Centre at Oxford University, co-director of the British Election Study and President of the British Polling Council.

Producers: Alix Pickles and Alex Lewis

Production Manager: Janet Staples

Editor: Sam Bonham