Product-Led SEO with Eli Schwartz
No Hacks: The Mindset Behind Digital Optimization and Growth
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The Importance of Product Let SEO
A lot of SaaS has great innovations. But people aren't necessarily searching for it, they're finding it other ways. If your users are not using SEO to find you, then you shouldn't be spending money in SEO. Only once you know that, yes, people are looking for me, then you can say, well, what are they looking for when they look? And that that's how you get to the how and the what.
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