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050: Business-Building Metaphors—Are You Running a Machine, House, or Restaurant?

Free Time with Jenny Blake

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The Power of Metaphor in Business

"I don't always think in metaphor or analogy, but I do always strive now that I know the power and it's so explicit for me," he says. "One thing that was really on my mind when writing free time is what is the core metaphor that we use for our business? And is it resonating? Is it working? Or do we need to rethink that?" There are three metaphors that came to mind for him. One is that of a machine, one is of a house, and one is of an eatery.

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