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Savoring Surprises
If everyone likes the idea, it means they've already been conditioned. So you're trying to do a better job of what somebody else has. And that is not a recipe for success. I'm incredibly fortunate to have taught a couple of classes where scott was the guest. He was the protagonist of the case and the guest. One of the amazing lessons that i learned from him was a concept that is a core part of the intuit culture now - savour surprises.