The Tension Between Personal Branding and the Rise of Social Media

LZ Granderson: You recently received a medal from the AIGA, which is basically like a lifetime achievement award for your work and design. And you gave a really remarkable and moving acceptance speech. LZ: I think that idea of fame writes so much of that comes out of social media and what younger kids are growing up with now. There's hope. Well, it really has to go back to how I define branding.