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How to Turn a 900 Person Company in a New Direction?
How do you turn a 900 person company in a new direction? Really hard. We'll have something that we call a brand book, which is bran gide lines,. This is what we do, this is what we don't do. And then we'll basily put resource behind those initiatives a to basly see what happens. Some of them might fail, some of them might win. I'm not sure. An, that's a really boring way of explaining that we do it. Is there like a cultural thing as well around like, because so many companies, they get big doing one thing, web to let's call it, social media, whatever it might be, and