The Rapid Rate of Change

beer's position is actually maybe quite insightful because when I read recently, this are currently kind of downplaying the significance of the was it the meteor impact that wiped out the dinosaurs. Right. So he's prefacing all of this by talking about the rapid rate of change as a way of framing what he sees as a crisis. By the end of the chapter, he's going to warn the reader what happens when senior management doesn't get on board with change and just flat out refuses to change.