The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

99. Bikeshedding: Why The Simplest Tasks Can Keep You Stuck (A Behavioral Economics Foundations Episode)

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Overcoming Bike Shedding

Strategies for breaking free from the cycle of focusing on trivial details and re-centering on important goals, with emphasis on setting priorities and considering consequences of choices.

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