The Biggest Gap in Your Transition From Marketing Manager to CMO

Casey: What was the biggest gap you needed to fill in your experience base as you went through that journey over nine years? Casey: It was not only the gap in my experience base, but it was an organizational gap as well. And I think it was even an industry gap, an Industry gap, which was attribution. When you start seeing leads, awareness, influence, transitioning into sales qualified opportunities, transitioning into revenue, people start taking you really seriously.