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Writing in the Age of Machine Intelligence
Other Life
The Importance of Brand in Business and Commerce
"Brand is very, very real. In fact, brand is often that's seen as like a kind of vulgar commercial kind of term," he says. "And the reason that it's so important in business and commerce is because it really does mean something." The sum total of what you represent in other human minds are going to become more and more valuable if you have a clear and compelling brand,.
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