How to Make Trends Work for You

Chris Hurley says he never likes to see a trend in like jumping it for the sake of jumping on it. Instead if I see one and it acts as a good prompt and gives me an idea for content then I will do that because then I'll have fun doing it. So trends are good, just don't do them for the sakeof doing them essentially unless you have something that's actually a good idea on that trend. He also shares some tips about how his sales team can sync up with their marketing teams by looking at calendar events such as St Patrick's Day or women's history month.