86. How To Grow A Startup Using Jobs To Be Done: A Conversation with Matt Lerner
The Disruptive Voice
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The Big Red Flags
Job's theory was originally developed to help guide innovation and product strategy. If you understand the job, then understanding how to improve the productor service becomes much more clear. The framework doesn't change at all, but how you apply it to marketing is pretty interesting. We fill in a document with learnings, and we sort of organize them around for forces and alternative solutions.
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