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9min chapter
Meta
Acquired
Facebook's Evolution: From Social Network to Platform
This chapter delves into Facebook's transformative journey during the spring of 2007, marked by the launch of its developer platform, F8. It highlights the company's struggle between focusing on advertising versus acting as a platform for developers, bolstered by a rapidly growing user base. The chapter also examines the impact of mobile technology on user engagement and the dynamics of successful platforms that thrive by leveraging developer relationships.
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