IDEA GENERATION cover image

Marc Eckō Built A Creative Empire, Almost Lost It All, + Came Out On Top

IDEA GENERATION

CHAPTER

The First Foray Into Denim

When he started the business, even in America, Levi's was probably still doing 50% of their manufacturing here in the States. The West Coast is still known for some of the better wash houses but increasingly less and less are made there. "I do believe I was lucky to see sort of the last days of American manufacturing"

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