In this episode of The Rundown with Ramon, Ramon Ray sits down with PR strategist and media expert Lauren Cabello to break down what actually works in publicity today. Lauren shares how she went from blogger and self-published author to national TV regular, bestselling author, and founder of a seven-figure media company. Together, Ramon and Lauren unpack how small business owners, authors, coaches, and experts can use PR, books, and personal branding to build credibility, get known, and ultimately grow their businesses.

Lauren explains why success is rarely about going viral—and almost always about clear positioning, consistency, and knowing your numbers. She also reveals her process for landing top media placements, how her agency uses AI to newsjack faster than ever, and why a book is still one of the most powerful tools for entrepreneurs who want to stand out.

If you’ve ever wondered how PR really works, whether you should hire an agency, or how to leverage media to boost your brand, this episode gives you the roadmap.

PR isn’t fame chasing—it’s strategic visibility that supports business goals.
The entrepreneurs who win are the ones who fail often but don’t quit.
Books remain one of the strongest top-of-funnel assets for thought leaders.
Earned media beats pay-to-play placements for long-term credibility.
AI is transforming PR: story speed, timing, and relevance matter more than ever.
Don’t just get press—leverage every interview, clip, and quote in your funnel.

Lauren’s journey from blogger to national media contributor
Why most people misunderstand how PR works
The real purpose of a book for entrepreneurs
What PR agencies actually do behind the scenes
How much you should realistically expect to invest in PR
How AI is changing media pitching and expert sourcing
How to turn visibility into revenue through systems and leverage

Entrepreneurs, founders, consultants, speakers, authors, and anyone building a personal brand who wants more visibility—and wants to use PR the right way.

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