#3: Be Ready - The B2B Playbook, Summary of Stage 1
The B2B Playbook
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The Use of Data in the E-Commerce Space
One of the interesting trends or patterns that comes out of this use of data, from online, is that actually users don't know what they want. When UX teams and research teams run sessions to ask consumers consciously what they're thinking about when they browse the website, it can often contradict what they actually need. For our listeners, we're going to show you guys how to set up some of this basic tracking on your website and how to dig into some of the reports on your social channels too. So you guys can start collecting and analysing this data yourselves.
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