How to Quickly Innovate Around Business Operations

Horizon One is looking at operational efficiencies and reducing costs. How can we quickly try things out to see if they resonate with customers or maybe there's operational improvements we could make? We shouldn't do that just from a budgetary point of view. We should make sure that we're using an innovation method to help us achieve those goals. So I don't think those two states of operating a business are mutually exclusive, I think they can actually benefit from each other.