Diversifying Testing and Marketing Strategies

In case you didn’t know this about me, I LOVE numbers and statistics. I was on the math team as a teen and there’s just something about numbers that I love. At the beginning of last year we started working with a team to help us track our business at a whole new level: I’m talking projections, traffic, sales, and conversion.

The more you know, the more you can impact and as my time continues to evaporate as a mom, I want to make sure that wherever I’m spending my time, it’s worth it. It’s so easy for us to get caught up in day-to-day to-do’s that most of us hardly take the time to determine if what we’re doing is even worth it… and that’s what digging into the numbers can help us with.

In a recent assessment, there were 5 interesting insights that stood out to us in various places in the business, from the browsers that my audience uses and the number-one platform that is bringing in organic, unpaid traffic to my website. Click play to nerd out with me!

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