CRO to UXO with Ihor Sokolov
No Hacks: The Mindset Behind Digital Optimization and Growth
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SaaS - Can You Cancel?
We're working on a SaaS like it's a graphic design SaaS competitor to Kanva. One thing that we've learned is that users were hesitant to sign up to a free trial because they had some pre premise that they wouldn't have trouble on subscribing or they will be charged anyway. So what we did is we recorded a very short video, a 10 second video, how you can cancel. And we implemented this on the call to action at checkout. We even put cancel anytime and the button on how to cancel. You click on this button, a small pop up, show click here, click here. Congratulations, you're unsubscribed. 17% uplift in the
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