Unthinkable with Jay Acunzo cover image

MINI-Series: Copywriting with Margo Aaron

Unthinkable with Jay Acunzo

CHAPTER

Who Is Your Boss?

For the majority of copy ters, who it's for is your boss. "If that's the metric, then your copy that you claim didn't convert, that is really flat and a rip off of someone else's templet," she says. She believes we need to be honest about who it'sfor and judge ourselves accordingly. 'When you become opsessed with the latest hack tactic or tool that will unlock the qodunco key to conversion, you're missing the point'

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