5min chapter

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352 | The DIY Financial Plan

ChooseFI

CHAPTER

I Don't Pay My Adviser, Right?

Soh: A lot of ople think that because they're not literally cutting a check to the adviser for that one %, it doesn't seem like you're paying your adviser. Cody: The families i serve don't really question the fee, because they understand that the value is a multiple of the cost. Soh: I love giving away financial education for free without expecting anything in return. And overtime, again, how can you find a way to provide a lot of value before people even know that you're an adviser?

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