The Evolution of Authenticity in Social Media

This chapter explores the transformation of social media from authentic personal connections to the influencer-driven landscape of platforms like Instagram and TikTok. The discussion highlights the shifting notions of authenticity amidst an overwhelming influx of AI-generated content and performative expressions, questioning what genuine engagement means today. Additionally, it delves into cultural indicators and the diverse user experiences that shape perceptions of authenticity in an ever-evolving digital environment.

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