You've run your Win-Loss program, you've added surveys, you've got your results... now what? Valerie Bonaldo, Director of Product Marketing at Seismic, takes us through how her grade A program enables the entire organization from seller to executive with the insights gained from their Win-Loss analysis.
Join the waitlist for Ryan Sorley's new book 'Blindspots: The Ultimate Guide to Building a Better Win-Loss Program': https://web.klue.com/blindspots
Register for Win-Loss workshops with Ryan in Boston and London: https://web.klue.com/blindspots
Check out more compete content in the Compete Community: https://community.thecompetenetwork.com/home/content
TIMESTAMPS:
(00:00:00) Valerie Bonaldo is on the pod!
(00:01:16) Why start a Win-Loss program?
(00:02:20) Implementing Win-Loss insights
(00:04:08) Stakeholder engagement with Win-Loss analysis insights
(00:08:08) Distribution WinLoss insights
(00:13:07) Combining Win-Loss with other data sources
(00:15:03) Cadence for distributing Win-Loss insights
(00:16:55) Sharing Win-Loss results with revenue teams
(00:19:17) Valerie's best Win-Loss insights
(00:20:35) Challenges with running Win-Loss analysis
(00:23:38) Measuring the impact of a Win-Loss program
(00:25:55) Best piece of advice for someone starting their first Win-Loss program
CREDITS:
Guest: Valerie Bonaldo
Host: Adam McQueen
Producer: Grayson Ottenbreit
Editor: Stephen Despins
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