Embracing the Future: The Shift to Loop Marketing

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Ep. 359

Did you know that 60% of Google searches now end without a single click?

Kipp and Aja Frost, Sr. Director of Global Growth at HubSpot, dive into why traditional marketing is broken and what the future of conversions looks like in a world dominated by AI. Learn more about how AI is upending search and website traffic, why the future belongs to marketers who can personalize experiences at scale, and the brand new Loop Framework that will transform how you drive results in 2024 and beyond.

Mentions

• Aja Frost https://www.linkedin.com/in/ajafrost/

• HubSpot Loop Marketing https://www.hubspot.com/loop-marketing

• ChatGPT https://chatgpt.com/

• Claude https://claude.ai/

• Perplexity https://www.perplexity.ai/

• Quora https://www.quora.com/

• Reddit https://www.reddit.com/

• Discord https://discord.com/

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.