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How to Get Good at Quitting and Achieve Greater Success | Annie Duke

The Art of Charm

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Are You Quitting Too Early?

AJ: I was laughing because in the book you had mentioned that for a lot of people they end up quitting too early. So let's think about why that is so we talked about the fact that when you start things it's a decision made under uncertainty. AJ: What happens at the moment that you're deciding whether to quit is that usually if it's objectively the right time there's always going to be a good chance that you could turn it around. The only way for me to find out for sure whether the thing that I'm doing is going to work is for me to stick to it.

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