3min chapter

Freakonomics, M.D. cover image

23. Is the Placebo Effect for Real?

Freakonomics, M.D.

CHAPTER

Placido Controlled Trials - Can It Really Help?

Anop is a lawyer and an nomists by training. He studies all sorts of questions, ranging from infectious disease control to block chain. One day he was thinking about how clinical trials worked. The main difference was not the treatment they got, but what they expected they were going to get. It goes beyond thinking that you can think yourself well. And it goes beyond blaming patients for not getting better.

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