E52: David Obrand of Salesloft on Successfully Navigating the Everchanging GTM Landscape
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Evolution of Technology in Go-to-Market Strategies
The chapter explores the evolution of technology in go-to-market strategies, emphasizing the significance of customer success and the necessity for CRM and revenue orchestration platforms. It discusses the future trend of go-to-market organizations incorporating key tech components and the importance of being truly global for enterprise success. The conversation also touches on the strategic moves and acquisitions made by a company in the enterprise space, highlighting their partnership with IBM and the importance of AI strategies.
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