Evolution of Technology in Go-to-Market Strategies

The chapter explores the evolution of technology in go-to-market strategies, emphasizing the significance of customer success and the necessity for CRM and revenue orchestration platforms. It discusses the future trend of go-to-market organizations incorporating key tech components and the importance of being truly global for enterprise success. The conversation also touches on the strategic moves and acquisitions made by a company in the enterprise space, highlighting their partnership with IBM and the importance of AI strategies.