Subscription Optimization & Pricing Strategy
App Marketing by App Masters
00:00
How to Reduce Churn With Real Life Cycle Marketing
You have to users are using our product this way. They're checking their portfolio. They're doing this, etc. And you have a profile of a churn users who stopped using the portfolio before,. one week before turning on healthy. So when you see that it's this cohort of users starts to behave on healthy, you've got a tailored real life cycle marketing communication including email and in-app messages. For example, if you have some gamification in your app, you can use it.
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