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Birchbox: Katia Beauchamp
How I Built This with Guy Raz
How Do You Do Samples?
We found boxes online that would fit in the flat right mailers. And how many things were in those first two boxes, like five or samples of the day? Yes. We would have one makeup, one hair, one skin, and then maybe a body product or a nail product. So we did invest money, both of us, about $5,000 each. But it was fairly inexpensive to do this because you're buying some cardboard boxes,. You get the samples for free, and then you're paying US postage.
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