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Using lean marketing principles can help you to become a more productive digital marketer.
In this episode, I’m talking to Monica Georgieff, Marketing Director of Kanbanize, a lean management platform that combines principles of Lean and Kanban. It is like Trello on steroids with the addition of portfolio management, flow analytics, and automated business rules.
We discuss how to apply Kanban to marketing and make the entire process more lean and efficient. Monica shares highly practical steps to applying the principles, and she shares a mind-blowing marketing metric that most marketers aren’t using.
This is a fun and interesting episode that will help you take your marketing to the next level.
Topics covered:
- Bus drivers in Malta are professional race car drivers
- The effect of capitalism and startups in Bulgaria
- Creating value and a relationship that is positive
- Being mindful of your audience and targeting correctly
- Creating value in the digital media space based on data
- Structuring Kanban for marketing especially team communication
- Creating a more predictable flow of content planning
- Work in progress limits create efficiency
- Interlinking Kanban cards on different boards for enterprise situations
- Using data tracking to make sure resources aren’t wasted
- Kanbanize has tracking analytics for measuring process efficiency
- Using a Monte Carlo simulation to predict when tasks are completed
Resources mentioned:
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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io
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