
RV218 - Aligning Marketing and Finance for Growth | Go To Market Live Episode 35
GTM Live
The Evolving Role of the Chief Revenue Officer
This chapter explores the changing responsibilities of Chief Revenue Officers (CROs) and their influence on marketing and sales strategies. It highlights the importance of financial discipline and collaboration between marketing and finance, advocating for results-driven approaches over merely increasing team size. The discussion also emphasizes aligning marketing performance with financial metrics to ensure sustainable growth while leveraging both in-house and external expertise.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.