GTM Live cover image

RV218 - Aligning Marketing and Finance for Growth | Go To Market Live Episode 35

GTM Live

CHAPTER

The Evolving Role of the Chief Revenue Officer

This chapter explores the changing responsibilities of Chief Revenue Officers (CROs) and their influence on marketing and sales strategies. It highlights the importance of financial discipline and collaboration between marketing and finance, advocating for results-driven approaches over merely increasing team size. The discussion also emphasizes aligning marketing performance with financial metrics to ensure sustainable growth while leveraging both in-house and external expertise.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner