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TKE: Creativity and risk in brand building, with John Schoolcraft, Oatly
Beautiful Misfits
John Schoolcrafts, Global Chief Creative Officer at Oakley
John schoolcrafts linked in profile list everything from dishwashing to shop assistant, d j to alice cooper's security guard among his previous jobs. But there's one that he will forever be synonymous with, global chief creative officer at oakley. Along with the ceo tony peterson, john has transformed the unknown swedish altr milk brand into a global superstar.
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