50. Insights-powered ABM | Citrix
Let’s talk ABM
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Getting Under the Skin of Your Customers
I think that thing about relevancy is linked very much to psychology of the customer and getting under their skin, right? Yeah, absolutely. And do you know, I'd love to know how we can actually, you know, it's a core set. Of about 130 B2B tech marketers, alignment with sales and marketing was the most challenging part of any ABM motion. Is there anything that you would share with the audience about how you've achieved some alignment over the years? Yes. So I must admit, my opinion, this has probably got a little bit more hard line over the last few years so I think it's all about delivering value,. You know, and building
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