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2min chapter
Whole Foods founder John Mackey doesn’t follow business plans
Worklife with Adam Grant
Shaping Consumer Preferences Through Understanding Problems
This chapter explores strategies for influencing consumer preferences by focusing on transformative possibilities rather than merely responding to existing demands. With references to innovators like Steve Jobs and Henry Ford, it emphasizes the value of customer feedback as a catalyst for breakthrough ideas.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode