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S1 E7: Allbirds Earnings / How To Scale A New Brand / Procurement - The Bacardi Example / Brands We Love

Limited Supply

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How to Launch a Brand Without a Ton of Money

How do you launch a brand now? Do it on th cheap, to make sure it works. Don't spend a ton of money and try and do it without anything to say. Procurement is like your indian mom who makes sure your bills are right. You're not getting a bill that's a dollar higher or a cent higher than market rate.

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