Sell the Way That You Make Decisions

Most people sell the way that they make decisions. I can tell in about two minutes watching a speaker whether they're a tactical decision maker or an emotional decision maker. You always do the tactical offer first, followed by the emotional offer. The goal is to get the audience to take the next step. Sometimes we tell a different story, and sometimes we don't tell a story at all. We just say something inspiring, like, it worked for me, it'll work for you.