I'm joined today by Oliver Amdrup-Chamby, the co-founder of Puori and a true trailblazer in supplement transparency and quality. We break down everything you need to know to become a more informed consumer, from how to avoid hidden contaminants like heavy metals, pesticides, and microplastics, to why oxidation in fish oil is such a big deal, and the real story behind protein powders—especially the plant-based ones.
 Listeners of this podcast get 20% off of  Puori protein, a one-time purchase or if you choose the already discounted subscription, you get almost a third off the price! Visit Puori.com/NAT and use my promo code NAT.
  
 What we discuss:
 Supplements: contamination, purity, and Danish regulation ... 00:08:46
 Fish oil: contaminants, microplastics, and oxidation ... 00:12:37
 Fish oil quality: what to look for ... 00:15:19
 Protein needs, trends, and bioavailability ... 00:24:08
 Whey protein vs. plant protein ... 00:27:30
 Making protein accessible for families ... 00:31:56
 Heavy metals in protein powders ... 00:37:04
 Sourcing and batch-level testing ... 00:41:19
 Flavorings, sweeteners, and ingredient transparency ... 00:52:10
 Tips for selecting clean protein and fish oil ... 01:07:36
 Encouraging transparency and consumer advocacy ... 01:11:14
  
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 CAROL Bike - With its cutting-edge, science-backed method, CAROL Bike can boost your VO2max by 12% in just 8 weeks—essentially rewinding your fitness clock by a decade. The folks at CAROL Bike are offering a 100-day FREE trial! Visit http://carolbike.pxf.io/Nat or use code NAT100 for a free 100-day trial.
 Quantum Upgrade - Imagine plugging yourself into a limitless power source. It's been rigorously tested and shown to improve blood flow, reduce stress, and even boost cellular energy by up to 29%. Try it today at quantumupgrade.io/NAT and start running life, instead of life running you. Use my code NAT15 to get a 15-day free trial on the All-in-One Frequency Bundle. Good through June 1st, 2025
  
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